Marketing Support

What elevates one automotive parts supplier above the competition?

In the annual survey we conduct among our Total Service Support (TSS) accounts each year, we are reminded that what you seek most from ACDelco is business support. And it's no wonder. Vehicles are getting more sophisticated and are being built better, so there are fewer vehicle service events, and that means less customer traffic. Now more than ever before, it's important that you differentiate your shop from your competition, including more aggressively marketing and promoting your shop and communicating to consumers that what you offer is unique.

This is where ACDelco delivers on your needs: ACDelco offers unparalleled marketing support for loyal shops like yours that are interested in partnering with ACDelco to deliver quality consumer service events. The ACDelco Internet Search Marketing Media Plan provides a foundation upon which you can build by driving consumer traffic to your shop via national and local Internet search marketing. Then, it's up to you to win over those customers and entice them to return. To augment the ACDelco Search Marketing effort, you can invest your marketing budget by customizing the ACDelco radio, newspaper and direct marketing materials designed to enable you to advertise and promote your business in your market.

We're listening to you. Have a look at the materials you can customize for your market.

• Promoting ACDelco in Your Market (Find Out How!)
• Brand and Logo Use Guidelines
• Events and Sponsorships
• Newsletters

If you would like more information about the TSS Program, call 1-800-ACDelco (1-800-223-3526), prompt 0.