ACDelco Automotive Parts — TECHCONNECT

Reporting Tool to View Web Leads and Call Tracking Data

ACDelco continues to support our TSS accounts who have earned Blue and White levels with this interactive tool.

The ACDelco Reporting Tool provides you with leads by month by customer as well as all the call tracking information that is mentioned below. Click the button below to log onto the tool. If you have forgotten your password, please contact Shannon Chase at 800-438-2222.

ACDelco Continues to Drive Business to White & Blue TSS Accounts

ACDelco focuses on driving consumer retail traffic to your business through both digital and traditional marketing. For digital, all efforts drive consumers to the acdelco.com "Find a Service Center" locator so consumers can find you easily. ACDelco does this through:

• Digital Local Paid Search on Google, Yahoo!, and MSN
• Internet Yellow Pages (IYP) sites (CitySearch.com, Yellowpages.com and others)
• Digital Business Listing Management - Sending White and Blue Level TSS account data to over 50 partners that cover 150 sites (RepairPal, Local.com, Merchant Circle, etc.)

These digital programs allow ACDelco to dominate online search results:

IMPORTANT

If you do not want to participate in any of the above programs, please contact Cindy Schafer at cindy.a.schafer@gm.com to be removed from the ACDelco data feed to these sites. If you wish to learn how to update this information yourself, please contact Shannon Chase at 800-438-2222 to get more information.

Consumer Call Tracking for Blue Level TSS Accounts

ACDelco offers all blue level TSS accounts the opportunity to participate in the Consumer Call Tracking program at no additional charge. This program will track consumers who enter acdelco.com, locate a TSS shop, and ultimately call them. Here's how it works:

• Special tracking phone numbers are set up and loaded on the acdelco.com locator and the TSS accounts individual page. These tracking numbers are transferred to the TSS shop in a quick and seamless way without any interruption for the consumer.
• When a customer calls the phone number that is listed on the acdelco.com locator the consumer is remote call forwarded to the shop's originating phone number. That call information is then tracked and recorded. This information is available to all participants via the ACDelco Reporting Tool. The tool will provide the following data:
• Total YTD and monthly call summary
• Calls by day of week
• Calls by time of day
• Average call duration
• Total calls answered, busy or unanswered
• Recordings of the calls (up to 30 days old)
• Total Leads as a result of Internet Search

Our agency, SMG Directory Marketing, will contact all of the Blue Level TSS shops to gain their agreement to place their call tracking number. If you have any questions about this TSS benefit or are a Blue Level TSS account and want to take advantage of this great marketing opportunity, please call Shannon Chase at 800-438-2222.